Half of shoppers don't want to share their data
Half of shoppers don’t want to share their data Retailers struggling to offer personalised deals as users keep their information private When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. Retailers are struggling to offer more personalised shopping experiences due to widespread unwillingness from consumers to share their data. New research has found that 50% of UK consumers are still reluctant to share their personal data with retailers, despite many companies attempting to use this information to better tailor their services....