Ads Are Coming to Discord, But You Might Be Able to Turn It Off

Over time, all major social media platforms have had to resort to serving ads to their audiences to keep their businesses running. Unlike other services, Discord, a popular chat app for gamers, has managed to stay ad-free but it seems this may change as the platform seeks to grow revenue through ads.

This news comes from theWall Street Journal, which mentions that the social media startup will beadopting ads “in the coming weeks”. Discord had committed itself to staying ad-free, and not being dependent on them. It was inevitable that the platform would cave to serving ads given the financial struggles that it had been facing for a while now.

Discord will try to keep the ads relevant to the user based on their gameplay, age, and other demographics. It seems likeusers will be abletoearn rewards through adsas well. Users would have to stream certain games with their friends andcomplete in-game tasksin said games to win rewards. What these rewards could be is not known at this time.

The game-centric platform also mentions that users will have theoption to turn off ads. Whether it will be available in the free or paid version is currently unknown. Discord is also hiring “more than a dozen people for the position of ad-sales” to implement ads in the app.

Discord has tried to keep the business afloat throughits Nitro subscriptionwhich offered additional benefits over the free version. The platform has even dabbed its toe into NFTs which received a lot of backlash from the community. It will be interesting to see the reaction of its users to the introduction of ads. I suspect there will be somewhat of a friction from the fanbase, at first. But over time, users will understand the platform’s need to resort to ads in the app.

Anshuman Jain

As a tech journalist, I dive into the ever-evolving tech landscape with a particular interest for smartphones, apps, and gaming. With a passion for sharing insights, my articles blend expertise with a friendly touch—think of me as your friendly neighborhood tech support.

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