Huawei teases its first 65-inch OLED TV – but will it be its last?
The failed Hisense O8B could teach us something
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Huawei is set to join the likes ofSony,LG,Panasonicand Philips in releasing its first-everOLED TVto the public.
The Chinese electronics manufacturer teased two images of the Huawei Smart TV X65, revealing the65-inchsize and a number of other technical specifications for theOLEDdisplay. We now know that the set will feature a 24MP pop-up camera, for instance – like theHuawei Vision 4K TVthat was announced at theHuawei Mate 30launch event in September of last year – more in the vein of aHuawei smartphonethan the rest of the TV competition.
There’ll also be 14 under-display speakers that will emit sound through the panel of the television itself – with the option to calibrate optimal sound settings based on the amount of space and layout of furniture in your room.
While pricing and availability have yet to be announced, though, there are reasons to be concerned about the longevity of Huawei’s incomingOLEDrange.
The risk of OLED
It’s an interesting time to be entering the OLED market. Pretty much all the major TV makers incorporate OLED panels into their premium TVs, but we’ve only just seenanotherChinese manufacturer give up on the technology.
It was exciting to see the budget TV makerHisenserelease an OLED TV, theHisense O8B, but we found in testing that it offered a highly inconsistent experience – the result, we would guess, of having to skimp on software development and processing in order to keep down costs (OLED is still highly expensive compared to LCD).
Hisense actually ditched the technology entirelyearlier this year. We don’t yet know the price point of Huawei’s set, or the level of quality it’s likely to achieve. It’s also worth noting that Huawei doesn’t traditionally release TVs in Western markets, so the company likely only has to convince domestic audiences in the immediate future.
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But with so many excellent OLED TVs out there, and some – like theLG B9or 48-inchCX OLED– even starting to approach affordable levels, we’ll be curious to see if Huawei can launch an OLED TV that sticks around for much longer than the O8B did.
ViaGSMArena
Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.
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