Instagram Tests “Blend” to Curate a Shared Feed of Reels

Do you and your friend share a good chunk of your time sharing Reels on Instagram? Then you might want to hear about this feature Instagram is working on. The new feature is called “Blend” and it will let you create aprivate feed of Reels curated just for you and your friend. Blend will combine the Reels you’ve shared with each other on Instagram and the content you both typically enjoy.

Alessandro Paluzzi, a well-known reverse engineer and leakerfirst spotted this feature. According to his X (formerly Twitter) post, the featurewill be private between two users. That means your other friends won’t know if you have started a Blend with someone. And either one of youcan leave at any time. It is unknown whether the Blend will stop if the host leaves it.

The attached screenshot shared by Alessandro gives you a brief description of what you can expect from the new feature. As per the description, Blend will let two people share a private feed of reels with content curated just for them on Instagram. However,it is unclear if you will see any other recommendations outside your and your friend’s interests. The content’s refresh and update frequency is a source of doubt.

Blend is only availableinternallyat the moment. And there are no reports of the availability of the feature externally. So suffice it to say that the feature won’t be available for the public anytime soon. Likely, the name of the feature might also change since it clashes withSpotify’s Blend featurewhich works identically. There’s also a chance it might not be released publicly at all.

Features like Blend offer new ways to discover content on Instagram that you would want to watch and share with friends. And if it is a new friend then it can be a great way to learn each other’s interests and grow your bond. I can already picture myself creating a bunch of Blend feeds with different friends of mine. It will also help you find content that you think a friend of yours genuinely likes.

What are your thoughts about the Blend feature and whether you think that Instagram should release it publicly? Do share your thoughts with us in the comments.

Anshuman Jain

As a tech journalist, I dive into the ever-evolving tech landscape with a particular interest for smartphones, apps, and gaming. With a passion for sharing insights, my articles blend expertise with a friendly touch—think of me as your friendly neighborhood tech support.

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