Looking to start your own Twitch channel? Amazon has you covered

Amazon IVS brings Twitch livestreaming tech to AWS customers

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Businesses may be able to add live and interactive video to their mobile and web applications thanks to a new release fromAmazonWeb Services (AWS).

The company has announced the general availability of Amazon Interactive Video Service (Amazon IVS) to make it easier for customers configure and stream live video through their website or mobile application with scalable delivery capable of supporting millions of global concurrent viewers.

Livestreaming continues to grow in popularity which is why Amazon has made the very same technology that powersTwitchavailable in a new fully managed service.

AWS users can now use the Amazon IVS SDK and APIs to build interactive features into their livestreams including virtual chat spaces, votes and polls, moderated question and answer sessions and synchronized promotional elements.

Amazon IVS

Amazon IVS

By removing the cost and complexity associated with setting up live, interactive video streams, Amazon IVS allows customers to focus on building engaging experiences for their viewers instead.

To get started using the new fully managed service, customers simply need to send their live video to it using standard streaming software like Open Broadcaster Software (OBS). Amazon IVS then ingest the video and automatically transcodes and optimizes it, making it available for live delivery across AWS-managed global infrastructure in seconds.

There are no additional charges or upfront commitments required to use Amazon IVS and customers only pay for video input to the service and video output delivered to viewers. The service also has a very low latency that can be less than three seconds as opposed to the 20-30 seconds offered by other platforms.

Are you a pro? Subscribe to our newsletter

Are you a pro? Subscribe to our newsletter

Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!

GM of Amazon IVS, Martin Hess explained why the company decided to add livestreaming capabilities to AWS in apress release, saying:

“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more. Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”

After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.

Best Usenet client of 2024

Best secure file transfer solution of 2024

Top 3 things you have to try with the new ChatGPT search