OLED TVs are going to have a rough year – here’s why

Market research by Omdia predicts a fallow year for OLED

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By all accounts, 2020 was looking like a good year forOLED TVs. It’s not hard to see why, amid growing interest in the premium panel technology and with a new fleet ofOLEDTVs coming fromLG,Sony, Philips andPanasonic, as well as a new 48-inch model size from LG offering a cheaper entry point to itsCX OLEDrange.

However, various factors may stopOLEDfrom triumphing in 2020 in the way we expected. And now, market research company Omdia has provided a new forecast for OLED TV shipments this year, and it’s almost half what the company predicted previously – and actually lower than the number of OLED TVs shipped in 2019 (viaStatistica).

Omdia (previously IHS Markit) has now forecast only 3.5 million OLED TV units to ship this year – down from a 5.5 million forecast in late 2019. So how does this affect you?

Falloutfrom the global Covid-19 pandemic has been hitting manufacturers hard, while some, like Sharp, are evenleveraging their factories to help make face masks.

Elsewhere, LG Display, which manufactures all of the OLED panels used in commercial TVs these days, is still mired in ongoing production issues that are preventing it from scaling up its OLED operation.

What about me?

For now, you shouldn’t necessarily have an issue obtaining an OLED TV if you want one. Various 2019 OLED models are still in stock, while2020 models are currently entering the market.

The knock-on effect of the above issues, though, is that OLED production isn’t scaling up overly fast, and that means prices will likely take longer to drop than we hoped.

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We may see an uptick inOLED TV sales, as increasing swathes of the population find themselves stuck indoors and looking for distraction, or perhaps look for asecond screento keep family members occupied, but right now the supply isn’t getting any bigger.

ViaOmdia

Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.

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