The New York Times Is Turning into a Gaming Company, Let That Sink In
Of all the news I come across daily, I never thought the New York Times’s transformation into a gaming company would be one of them. After all, one of the biggest media conglomerates in the world can’t turn into a gaming establishment overnight, right? Well, it turns out it has, but it hasn’t been so sudden. Or at least, that’s what a new report mentions.
The revelation comes from a brand-newreportby the U.S. Securities and Exchange Commission (SEC). As per the charts detailing how much time users spend on mobile apps, it looks like people arespending more time on the NYT Games app than the actual news app!Image Courtesy: US SEC
This has naturallyresulted in substantial growth for NYT Games, while NYT News, NYT Cooking, and others have shrunk. This is based on customers’ time spent on the app playinggames like Wordle, Crossword, and, of course,NYT Connections.
Furthermore, the NYT Games app has consistently ranked in the top ten on iOS and Android charts. As it stands, The Times has silently and slowly become a gaming company.
While a part of me is surprised by this, I also kind of expected it. The New York Timess has actually beenreleasing puzzle games since 1942, with games like Crossword. And we all know how it went: It became one of the single-most popular games that everyone has at least played once.
Similarly, in 2022, the New York Times purchased the popular Wordle game and later added it to the NYT Games app. And now, the media publication is creating a buzz with its new word search game calledStrands. Follow ourdaily NYT Strands escapadesfor hints and answers.
Asreported by Axios, the subscription to the game has helped the company survive in the current year. Since the news subscription hasn’t seen any important growth, bundling games has done wonders for them. And the results are right in front of us.
Do you play Wordle? Were you shocked by the news that the New York Times is becoming a gaming company? Let us know your thoughts in the comments below.
Sampad Banerjee
Meet Sampad, Beebom’s in-house video game enthusiast and writer. With two years of freelance experience, he has passionately crafted articles about the games he loves. You can find his writings on Sportskeeda, Gamingbolt, and GGTalks.
During work hours, he covers the latest gaming news, creates how-to guides, and occasionally shares video game reviews. In his free time, he enjoys building Gundam model kits, planning his next cosplay, and play his favorite RPG games.
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