YouTube launches free DIY tool to let SMBs build quick videos
Businesses can quickly create their own videos and ads using YouTube Video Builder
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Creating video ads can be a costly and time consuming process which is whyYouTubehas launched a new tool to help small businesses create simple videos to better reach their customers.
The company’sYouTubeVideo Builder has already been in the testing phase for several months butGoogledecided to fast track the tool’s beta release to allow businesses to easily advertise their products during theglobal pandemicwhen in-person video shoots are no longer possible.
In ablog postannouncing the beta of YouTube Video Builder, director of product management at YouTube ads, Ali Miller explained how both large and small businesses can use the tool to reach their customers, saying:
“Different businesses have different creative needs. A restaurant may want to communicate changing hours or promotions, while a supermarket may highlight new services like curbside pickup. For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos. For smaller businesses and those with less creative experience, it can provide an efficient, low-resource way to create videos, perhaps even for the first time.”
YouTube Video Builder
YouTube’s new tool is now available for businesses to try out for themselves but they will first have to sign up to participate in the beta. Once accepted, businesses will need aGoogleaccount as well as a YouTube channel to start making and publishing videos.
The beta version of YouTube Video Builder allows businesses to animate their images, text and photos and set them to music from YouTube’sfree audio library. Users will also be able to select from a variety of layouts and customize the colors and fonts in their videos to create short six or 15 second videos.
Finished videos can be uploaded to a business' YouTube channel but more importantly, they can also be run as ads throughGoogle Ads.
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While YouTube’s new tool has just entered its public beta phase, both large and small companies including the interior design service Havenly, sandwich shop Which Wich and the grocery store Central Market have already been using the tool to create their own videos.
Interested businesses cansign up hereto gain access to the beta and Google Ads has alsopublished a guideon how to use the new tool.
ViaTechCrunch
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
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