YouTube Shorts are Coming to Google Play Store, But Why?

The Google Play Store is a treasure trove of apps and games for Android users. It can be quite overwhelming trying to scroll through a sea of recommendations and find new apps to install. To aid you in this search, the Play Store already delivers app suggestions in the form of card-like carousels. And now, with short videos being the hottest trend, the Google Play Store is integrating YouTube Shorts for improved app discovery.

Get App Recommendations via Shorts in the Play Store

Get App Recommendations via Shorts in the Play Store

As per theofficial blog post, the company wants you to watch“short app-centric”videos to help streamline your choices on the platform. These videos dubbedThe Play Reportwill showcase a series of app recommendations from experts, creators, as well as Googlers. The content of the videos will range from trending apps and games to some super underrated choices.

From the looks of it, these videos will be an extension of the YouTube Shorts. These new short videos will bedisplayed prominently on the homepage of the Play Store and will replace the usual card-like editorial picks at the top.

Once you click on a video, a Google-certified creator and/or expert will talk briefly about the features of the app and/or the game. In case you want to download the app, you will be able to easily do so right from the video player by using the conveniently placedInstallbutton.

Also, if you look closely, the word“Shorts”is mentioned in the video player, indicating the fact that this is an extension of YouTube Shorts and not a new functionality. As of now, Google is only making this visual overhaul available via apilot program in the U.S.In case you are not part of this pilot program, you can easily visit the official Google Play Instagram, Facebook, and YouTube accounts to watch videos released under the Play Report series.

Siddhartha Samaddar

A curious being who is fascinated by the world of tech and literature alike. Always in the lookout for the “next big thing” in software. In my free time you can find me either trying my hand at gaming or daydreaming about my “ideal gaming setup.”

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